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Feb 20
2009
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Businesses worldwide support worthy causes as a means of marketing. The challenge is to draw attention, ensuring a captive audience. It is no longer about making a mediocre social impact or simply to get into the newspaper for free... you have to stun and engage. The key to success is to get people talking about your company and to involve your community. Thereby establishing a long term relationship that is beneficial to the business, the target market and the charity chosen.
