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Apr 20
2011

newspapers: digital revenue strategies

Posted by Howie2.0 in the herald , online , newspapers , grocotts online , grocotts mail , eastern cape , dispatch online , digital revenue strategies , daily dispatch

Howie2.0

‘Out with the old and in with the new’ – it’s accepting change that is the most difficult thing for most, especially for print media. It’s essential for newspapers to diversify its revenue strategy on to the online sector with this evolving technology landscape. Newspapers should combine the power of mass media and online advertising ideally. There are many debated strategies for gaining revenue online, some ideas are being used and some are still under development.