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May 24

Dad got a BlackBerry: what this means for mobile marketing

Posted by Mobile Kugel in the program , south africa , smartphones , roi , mobile , michelle atagana , memeburn , marketers , landing page , infographic , hyper local , growth , google africa , eyeballs , economic development , consumers , click to call , brett st claire , brand building , blackberry , banner ads , advertisers , admob , 7th mass media

Mobile Kugel

While there was all this bubbe meise hype about the world ending, the only thing that came close to it for me was that my dad had upgraded to a Blackberry. This was quite a surprise, considering he has had his same Nokia phone for years and has stubbornly refused any kind of upgrade.

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