myDigitalLife Blogs

Blogs about Digital, Lifestyle, current news and opinions
Tags >> Mnet
Oct 07

Mnet's Primetime...too many adverts!

Posted by OS GIKEN in TV , Trevor Noah , SAVANA DRY , Nedbank , Modern Family , Mnet , Courtney Cox , Cougar Town , Cell C , Capitec , Barman Larry , advertising , ABSA


Adverts, they are by nature designed to try and sell you something you don't want, let alone need. But in the last couple of years they have become as dull as the Barman Larry jokes or the continuous ramble about banks being your best friend. Mnet takes the cake for driving advertising time through the roof. I'd love to see figures on how many adverts they show during a 30 min and 1 hour show.

Wednesday nights on Mnet is when my family watches TV, our baby is fast asleep as per her routine and mommy and daddy can spend some time looking into a tube that emits lights and somehow entertains us in the process! We watch TV on a Wednesday from around 6h30 right up and until 10pm. I know its a long stretch but this is the only time we get to watch TV together and not fight over the land claim we both put in on the remote!

But, Wednesday's are not the same anymore. A barrage of adverts ranging from banks to cars to Cell C to Savana to woman's products to food to food companies. Its so irritating that I switch over the moment an advert comes up! We've timed the series' run time as well, not because we are boring, but just because we love finding things out and speculating! During the series called Modern Family...there are about 10-15 adverts each fighting for a spot during those 30 mins. Then during Trevor Noah's show, there are a barrage of adverts more then 10 fighting for those little 30 mins we always hope would never end. The, during Cougar Town there are more than 15 adverts fighting for woman’s' attention to buy lifting cream that will make them look as good if not better then Courtney Cox. All in all its more than 35 adverts during a 1h30mins period!
Is there someone out there that actually watches adverts? Is there someone out there that actually sits through those adverts and at the end of it all say "I'd really like to lift my face and at the same time buy a 6 pack Savana and then move my money from ABSA to Nedbank or Capitec"? Is there really someone like this? How does Mnet sell this ad space? Do they cook the figures? I haven't asked anyone yet, but, am I the only person that flips the channel as soon as an advert appears? Let's say Trevor Noah gets a 100 000 views during 19h30pm and 8h00pm. That's a potential 100 000 x 2 eyes that will see the adverts, maybe more as most often  than not, more than one person watches the series' on Mnet. Is this how Mnet sells the space? Because, they should be taken to court for incorrect information! I'm pretty sure 100 000 viewers don't watch Mnet for the entire 30mins. Maybe for the 16 mins that Trevor Noah's show is actually showing, the other 15 devoted to advert space, they get up, go get a snack, go to the loo, switch over, or just simply decide to talk to the person watching the show with them and completely ignore Barman Larry's dry jokes!

I'm not for one second convinced that people actually watch adverts they've seen over and over again. And don't even get me started on the quality of the adverts, or the entertainment value of it. I've always asked myself, who in this world produced these whack adverts? There's about one or two adverts on the entire run right now, that's worth watching, I can't even remember what they are! Everything else, is just a waste of time and advertising money!

Let's not even talk about the competitions on Mnet, you get prizes for proving that you've watched Mnet and paid attention!

All in all, all the shows are entertaining, but the adverts makes the value so much more less desirable that one really can't enjoy the humor its trying to portray! Mnet, wake up, your time divided between adverts and the actual show is shocking, let's not even talk about your blatant disregard for time and schedule on your channel, 8h00pm means 8h00pm, not 8h06pm!

Oct 06

Does "drunk" Mara save crappy reality show?

Posted by The Organ Harvester in television , Mnet , Mara Louw , idols , Gareth Cliff

The Organ Harvester

Call me a cynical bastard, but this latest Idols incident sounds like a scam to drive up viewership for a TV franchise which has being dieing slower than bomber jackets as a fashion trend in Durban.

Sep 20

Tonight With Trevor Noah...A Review!

Posted by OS GIKEN in Trevor Noah , Tonight With Trevor Noah , Opposition Parties , Mnet , Gareth Cliff , DSTV , Dave Chappelle , Comedy , ANC , 5 FM


Tonight with Trevor Noah

I've seen some cool shows in my days, but this one is the one, the one that will stand the test of time. And this test, in the South African context, is something or someone, everyone loves or likes. By merging the words "South African" and "everyone" you already get the jest of my online speech. Yes, racially, Trevor is a guy that we all love. We love his view on politics, we love that he nails the ANC and the fact that he can talk just as good as them, and by the same wavelength, we love that he can take the Mickey with the opposition parties as well...a balance of sorts! I still have not seen Trevor live, because I'm slow and really unlucky with sells out so quick, this is just a good sign that finally, comedy in South Africa is at the top...not reaching the peak anytime soon. Think back to shows like Pure Monate, it was a couple of completely capable comedians, and they took the T.V by storm, the Pure Monate Show had a good run, it made us cry with laughter each week...I can't really remember why it was cancelled, but I can remember there was a lot of mixed reactions reagrding viewership, but this is where the difference comes in. Trevor's show is different, I've yet to find anyone who does not like this show! Yes, there are many blogs talking about how unoriginal the show is, and how they don't like Trevor or members of the cast, but there are also people in this world that don't like, you can' treally please everyone!

Not everyone can do it...

We've done some premature statistical research in our friend circle, and everyone who's everyone watches this show! The flop with the previous show of this kind on M-Net, Gharat Cleef, was that Gareth was just cut out to be in front of a live audience, sure he's a DJ and does this kind of thing all the time...but on TV we prefer he be sober. So, his show lasted literally a few episodes. Even with the following Gareth has on his morning show on 5 FM, he just could not pull the prime time TV spot, I guess his listeners were sleeping at 19h30 from waking up at 6h00 am to listen to his show.

Comedy left, right, middle, central!

The Trevor Noah show also has some great comedians, I like to watch it just for Nadia, as she's smoking hot, that jaw line and the hair and and and and, but lets not go wayward with this review. The comedians are great; their little inserts are always a joy to watch every time! The guests are also some of the best...its people we all know, not someone who fell off a horse and then went to the J&B Met and then starred in a doccie and now needs to be known. This is not a show for has-beens or wana-bees; this is a show that's up to date with what's happening in and around our country and the world at large. trevor

The comedy is brilliant, the quick and witty comebacks, the relevant questions turned into laughter are also a thing that Trevor does without effort. I watched each and every episode thus far, and every time my wife had to watch the repeat because the tears were rolling down her cheeks from pure laughter, she just could not keep up with the wit and pure comedy continuously rolling off the tongues of the guests and the comedians! I sure would like to see some statistics on viewership thus far.
Not like any other...

For this show, unlike 3 talk with Noeleen, it’s not boring, it’s aimed at a specific crowd that actually sits in front of the tele at that time of the night. Its a prime time slot which has a lot of competition on all other channels, but for that 20 odd minutes, Trevor and the cast steal the time from all watches digital or chronograph, and makes each episode a memorable this another Dave Chappelle show in the making? I think Trevor will make history, right now he's the hottest (most popular) comedian in South Africa,...that alone has to get your bum on the couch at 19h30 on a Wednesday night!