Posted by: redsaid on May 11, 2010
3D is about to go DD. Readers (and no matter how many of them claim to buy it "just for the great articles", I still use the term loosely) of Hugh Hefner’s Playboy magazine will now get to ogle those DDs in 3D.
When the June edition of the lad’s rag hit American newsstands on Friday, it will contain a special “True Blood” branded pair of 3D specs which buyers will have to put on to get a clear and eye-popping view of that month’s centerfold, 2010 Playmate of the Year winner Hope Dworaczyk.
This clever marketing ploy is yet another attempt to lift the magazine’s sales, which has sagged from 3.5 million in 2006 to a dismal 1.5 million today. A few months ago, the magazine pulled another desperate sales boosting stunt when they put the blue-haired animated mother of Bart Simpson, Marge, on the cover of the magazine as well as in a two-page centrefold.
According to reports, Hef does not particularly care for the currently hot 3D trend in movies, but thinks that the technology would be better employed if it involved a pair of DDs. “I’m not a huge enthusiast of 3D. I leave real life to go to the movies and 2D is fine with me.”
And so the magazine’s founder mused: “What would people most like to see in 3D? Probably a naked lady.”
At least the magazine is not using a maternal cartoon character this time!
Oh, and in case you are puzzled by the True Blood branded 3D specs which will be accompanying each copy of the magazine? The people behind popular HBO vampire series simply thought it would be a great way to advertise the show. They are clearly expecting many sucker… erm… I mean, readers to snap up a copy.