Posted by: Wolfe on Oct 12, 2011
We all have real world accessories such as cell phones, laptops, pc's etc. In cyberspace these are complimented by some must have accessories like Facebook, Twitter and LinkedIn etc. not to mention your own blog spot. The latter can be classified into three simple purposes:
- Sharing your life with friends and anonymous cyber lurkers
- Social Networking & staying informed
- Business Networking & staying informed
Over the last week I have come to realise these are nothing more than fashion accessories which serves little purpose other than to hear your own cyber voice.
I signed up years ago and created my own profile, careful not to give too much information. It has evolved from your own little bio on the web to an ecommerce driven marketing engine that facilitates the ability for family and friends to embarrass you by writing on your wall about the time you wet your bed and cried for 4 hours as result....30 years ago!!!! As a bonus they may feel compelled to slap a picture they took of said scenario on your wall for all to see.
The intellectual degeneration of the average adult back to a childlike state of mine is apparent by the amount of Farmville request I get to donate cows and strawberries.
Subsequently I have not used Facebook in months and half my friends list contains an thumbnail picture of some distant memory in my mind. Facebook is the bracelet and your "Friends" are the charms...To illustrate, one of my "friends" has 350 friends on her profile. Imagine my surprise when I pitched up for her Birthday and spend the day with 6 other guests. A party I fondly refer to as "The Rapture Party"...what other explanation could there be?
Great! Finally a site that caters to like-minded business people with the aim of networking and as such obtain valuable information and contacts.
The other day I posted a question to all my 60 contact asking for advice on how to start an online store...where to begin...
Obviously the question offended them tremendously as I am still waiting for a response...just one...
After spending the past few years suffering self-promoting status updates from my contact list, the least one of them could do is answer. You could consider joining a "Professional Group" that specialise in a specific discipline or industry. Out of 20 000 members you would think that if you posted a question or statement you would get some sort of response....nope...high school all over again. If you are not part of the click, move out and move on.
Seriously? You really expect me to comment? Who gives a toss what you are eating for breakfast??? The twa....twits? What do you call the people that Tweet? Anyway.....they can be forgiven for having the urge to share every minute of their life in short pointless bursts, but the Followers are just plain sad....
When it launched, I did the right thing and accessorized. I got my account, got one or two followers and have never been back.
This is perhaps the most useful accessory to have in your cyber cupboard. Some people have managed to create a really interesting area, allowing them to express their creativity to likeminded readers.
However, creativity and regular posts are only driven by popularity. No readers = no interest.
Unless you can capture the correct audience and gain some form of popularity, you can expect to lose interest in blogging to yourself fairly quickly.
To summarize, I have indulged in all the above at some point. Today I hardly use any of the above for the simple reason that all these sites popped up with the promise of Web2.0, ...what started out as a platform for social and business networking, ended in a selfish loudspeaker where people are only interested to hear their own voice and live through the words of others, while surrounded by marketing vultures snapping up as many "clicks" as they can....the great Web2.0 crash has begun.
Social and Business networking sites have become nothing more than a "must have" icon on your site and mobile....a fashion accessory.