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How to write blogs people will read

Posted by: tally

Tagged in: help

tally

I've been working on the MyDL help section, which means compiling a bunch of information on how to blog effectively.

One interesting thing I found in my research is a study that showed people don't read websites word-for-word. Rather they scan. I thought that some of the web-design principles that were suggested here based on this research could be applied to blogging.

The article, by Jakob Nielsen suggests that you:

  • Highlight (by hyperlinking, underlining, bolding or changing the colours of words)
  • Break stuff into sections with meaningful subheadings
  • Summarise complex information using bullets
  • Use the "inverted pyramid"  style of writing, where the most important questions the reader has are answered in the first few lines and you gradually expand on information
  • Break your story into paragraphs, starting with a lead sentence. That way readers can skip the rest of the paragraph and still have a good idea of what's going on. 
  • Use as few words as possible. Online we're all ADD

Happy blogging!

 

 

 

 

 

 

 

 

 

Comments (3)Add Comment
Chrome
...
written by Chrome, December 03, 2009
I like your writing style. Very appealing concept!
tally
...
written by tally1302, December 03, 2009
Thank you very much smilies/smiley.gif
Kitten
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written by Kitten, December 04, 2009
Great tips Tallysmilies/wink.gif

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