Posted by: ShackledMuse on May 28, 2010
I've read a couple of surveys and articles regarding internet usage on mobile phones, mobile applications and advancements, etc, and I think the "statistics" we get from these guys are not quite accurate.
Mobile usage and users? I've reached two conclusions:
- Either the articles and surveys are not accurate.
Take the MTN ad, for example. What is a megabyte? And nobody knows. I'm pretty sure a megabyte is not an Uhm. Is this true? Are there really so many people out there who can't explain what a megabyte is? I asked a couple of friends to explain what a megabyte is, and the answers where quite hilarious. These people all knew how to explain it, yet they gave answers, like: a huge mosquito bite, a big hamburger and something you put on a floppy disc. Lmao.
Sarcasm of course. We know phones. Maybe the people who partook in the surveys are just.... being sarcastic. Either that, or lets move on to the second conclusion.
- Mobile users are DUMB!
Now according to the Mobile Internet in South Africa 2010 study, (who represents 16 million South Africans)
"While 28% of the urban cellular market is using mobile instant messaging (IM), as many as 65% have the capacity on their phones, meaning that only 4.5-million out of 10.5-million potential mobile IM users actually use it. In many cases, an application has been installed on the phone, and the owner may even have registered to use the service, but is not in fact a user. And, while 60% of users in this market have phones that can browse the Internet, only 21% report that they use this form of mobile Internet access."
Personally, I prefer the first conclustion. I highly doubt all those millions of users are unaware of everything they can do with their phones.
What do you think:
- The surveys and studies dont show us the bigger picture
- Or South African mobile users are just not that bright.