Have you noticed the variety of pop songs that DStv have been associating with since the early 2000's? From Queen's 'It's a kinda magic' to Adam Lambert's 'For your entertainment' the DStv visual logo has been sponsored, or rather licensed by numerous popular music tracks throughout the last decade. As much as their target demographic has morphed so too have their choice in popular associative songs, i.e. Pop Sponsoring (using contemporary music bands, their sonic identity and values to merge together with your product branding). Let's hear what kinda magical pop sponsoring DStv will be lining up for us this 2010 festive season.