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Digital video trailers for books

Posted by: Howie2.0


Founded in 2008 by entrepreneur, Bradley Inman, who had a vision of combining two usually separate industries, books and videos, into one integrated story. Vook, pronounced v + ook as in book, emerged as an digital master-idea.

The website Vook is an online platform that offers you the opportunity to pick a book out of a series of categories, to read its 'blurb', read author information and book reviews, WATCH the book’s trailer, as well as sharing it with a few social networks.

“A Vook is an enhanced digital book that blends well-written text, high quality video, powerful images, interactive and integration with social networking.” (As seen on the Vook Website)
So it’s like a movie trailer, only it’s for the book instead of the movie.

source: screen shot of specific page

Buying the book

Books are available in two main formats: “as a web-based application you can read on your computer and an application for iBook, iPhone/iPod, and iPad”.

Only some of the books are made available in the Kindle format.

You could download iBooks from the App Store on your iPad or iTunes on your computer.

For the web version you need Internet Explorer 6.0 and higher, Firefox 1.5 and higher or Safari 2.0 and higher; JavaScript and Cookies must be enabled; Adobe Flash Player 10 (Download the latest version of Flash); Windows XP 2, Microsoft Vista or Microsoft Windows 7, Macintosh OS X or Linux with 1GB RAM or higher. (click on the links for the latest versions)

You can even publish a Vook of your own! But there is a lot more involved than an idea … check this page out if you’re interested.

Social Media

You can share the reviews and book motion trailers through your social networks by clicking on the relevant buttons to share via email, Facebook, Twitter or GoogleBuzz, Blogger, MySpace, Digg, AIM Share, StumbleUpon or Windows Messenger. There are also many more networks if you just hit the button “Show all” under “share this”.

source: screen shot of Vook website, social media options

How it works

First you need to register as a user of this website, and then hold onto that username and password for making a purchase or even checking on information about the purchases later.

When buying a book:

-Sift through the categories on the left or do a search for the book you would like

-watch the trailer about it

-read the reviews

-if you like it, click on one of the formats you would like to purchase the book on

-it will be added to your cart

source: screen shot of Vook website, zoomed

-once done, hit “checkout” and go through a three step process: contact information (sign in), Address and payment method.

Vook, through PayPal accepts Visa, MasterCard, American Express and Discover Card in the United States. If your credit card billing address is outside of the United States, they only accept Visa and MasterCard through PayPal.

How do I find out more?

Follow them on The Vook blog, their Twitter page: @vooktv and Facebook page. You can also read about them on their LinkedIn page.


I think that this idea is awesome. A movie trailers for a book is such a clever way to get people interested in ones they might not have read before. The only issue I have with this type of website is you need a high-speed Internet connection to view the trailers at the best quality. This is not something that South Africa is known to have the best of, in fact, quite the opposite. So we are likely to crunch through our quotas quick sticks – if we even get to watch the trailers after ages of buffering.

Good idea for countries with high speed internet connections, maybe a little ahead for SA at this point?


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