Blog entries tagged music branding

Branding and Sound: DStv, South Africa's pay channel TV Network

Sat, 13 Nov 2010 11:23:43 +0100

Have you noticed the variety of pop songs that DStv have been associating with since the early 2000's? From Queen's 'It's a kinda magic' to Adam Lambert's 'For your entertainment' the DStv visual logo has been sponsored, or rather licensed by numerous popular music tracks throughout the last decade. As much as their target demographic has morphed so too have their choice in popular associative songs, i.e. Pop Sponsoring (using contemporary music bands, their sonic identity and values toRead More...

Audio Branding CNN's Limitless Borders

Fri, 29 Oct 2010 17:13:16 +0100

CNN’s New Audio Brand: Go beyond borders

Gone are the days of James Earl Jones lending his extraordinary voice to the global communications network, CNN: ‘This is CNN’. Nowadays CNN prides itself in a more global representative sound with a number of different language versions of the ‘This is CNN’ audio logo ranging from German to Hindi, spoken by both men and women.

Besides Read More...