After viewing several matches of the Football World Cup several things are becoming evident. Firstly the high ideals of sport and sportsmanship are no longer relevant. Football is a professional sport clinging onto values and principles that no longer apply. The referee for instance is said to be only human but his mistakes can cost sponsors, teams and organisers a lot of money. The USA might have finished top of their group yesterday with an injury time goal but, in their previous match a match winning goal was disallowed for no apparent reason and neither was one given. FIFA and football in general tends to operate on business lines. That is never hidden. MATCH, the commercial arm of FIFA that protects its commercial marks and interests is a fine example of this. So then the obvious question is why does the football governing body still cling to old fashioned ideal such as referee's decision is final with no option for teams to question his decision through the use of technology.