The days of the "read-only" web are behind us. But that’s fine, because the web has become a 'Disneyland' for digital fans. Not only can we read content, but we can contribute information as well as interact with other people, software and websites across the world.
Most of us are used to clicking tabs and downloading information in a very mediocre way, but there is a website harbouring one of the most famous fantasy series the world has ever seen. Unveiling in October 2011, the official Harry Potter website, Pottermore, will excite fans with an interactive platform that could trump what we have seen already.
J K Rowling's decision
J K Rowling made a genius business decision when she withheld the Harry Potter eBook publishing rights for her very own Pottermore website. This website, is set to offer two things: it is the only place to purchase the eBook formats of the fantasy series (online store), and a place where fans can extend the Potter experience further.