myDigitalLife Blogs

My blog will focus on topics relating to the media and new media. (Strategies, convergence and technology).
Sep 05

Codes of the mobile future

Posted by Howie2.0 in qr codes , mobile , iPhone , immediate , Data , Convenience , cellular , blackberry , barcodes


QR (Quick Response) codes are 2D barcodes and one of the innovations promising immediacy in data retrieval. They work in a similar way to the barcodes used in retail – where they are used to store product quantity and prices, except QR codes can hold much more data.

Aug 30

Viral adverts: special breed of awesome

Posted by Howie2.0 in viral adverts , tequila , social media , single ladies , online videos , marketing campaigns , interactive , heineken , entertainment , campaigns , branding , amy allais , advertising


I’m sure everyone has seen at least one marketing campaign that has gone viral, spread like wild-fire across social networking sites and other channels by the web 2.0’s baby – sharing.

Aug 23

Social Media: 6 best practices

Posted by Howie2.0 in ugc , Twitter , strategy , storify , social media , smo , photosynth , online , internet , Google , flickr , Facebook , crowdmap , best practices


Social media is like Google’s elusive Algorithm which keeps search engine marketers on their toes around the clock. It’s a constantly changing and evolving species of technology meshed with 2-way communication channels, audience scope and UGC.

Aug 16

An office in the cloud

Posted by Howie2.0 in word , spreadsheets , presentations , gtalk , google docs , Google , excel


I have recently started using Gtalk, Google Calendar, and Docs, even though they have been around for a while, and found the cloud-based office to be all I need for a nomad journo student.

Aug 08

Curating your own stories

Posted by Howie2.0 in Twitter , storyful , storify , interfaces , flickr , Facebook , curation , Blogs , aggregators


With so much information all over the place, it can be frustrating to remember where you saw what. One of the solutions to this problem is curating information and bundling it into a multi-source package stream like services such as Storify and Storyful.

Aug 02

Social Media to the rescue

Posted by Howie2.0 in Twitter , south africa , rescue stories , rescue , police , notifications , hotlines , haiti , fire department , emergency services , ambulance , alerts


When your car gets jacked or a house caves in – who you gonna call? GHOS....ah wait it’s not 1984! You’d think that 27 years later we’d have better ways to communicate emergencies – but wait – we do!

Jul 26

J K Rowling brings magic online

Posted by Howie2.0 in world of warcraft , publishing , pottermore , j k rowling , harry potter , ebooks


The days of the "read-only" web are behind us. But that’s fine, because the web has become a 'Disneyland' for digital fans. Not only can we read content, but we can contribute information as well as interact with other people, software and websites across the world.

Most of us are used to clicking tabs and downloading information in a very mediocre way, but there is a website harbouring one of the most famous fantasy series the world has ever seen. Unveiling in October 2011, the official Harry Potter website, Pottermore, will excite fans with an interactive platform that could trump what we have seen already.

J K Rowling's decision
J K Rowling made a genius business decision when she withheld the Harry Potter eBook publishing rights for her very own Pottermore website. This website, is set to offer two things: it is the only place to purchase the eBook formats of the fantasy series (online store), and a place where fans can extend the Potter experience further.

May 30

Digital video trailers for books

Posted by Howie2.0 in vook , video trailer , Social Networking , media , Kindle , iTunes , iPhone , ipad , ibook , digital video , digital books , bradley inman , book trailer , book reviews


May 24

Vme? no VYou!

Posted by Howie2.0 in vyou , vlog , video platform , vh1 big morning buzz , steve spurgat , online video , deepak chopra , Customer service , customer relations , conversational video , blog


May 17

3D animation or real news presenter?

Posted by Howie2.0 in virtual presenter , virtual news presenter , television , news presenters , future , animations , 3d animation


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