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Olympics: the tweets-eye view

Posted by NicolaHaw
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on Tuesday, 07 August 2012
in Digital Blogs

For the past week and a bit there has been one thing trending on your timeline. World hunger?  Nasa reaching Mars in an attempt to discover where men actually came from? War in the Middle East? Nope.


Social TV brings T-Commerce and Open Journalism

Posted by Simone Redelinghuys
Simone Redelinghuys
A student journalist currently specializing in New Media at Rhodes University. I
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on Monday, 14 May 2012
in Digital Blogs
Television broadcast is far from dead, it is simply adapting and transforming. The new broadcast landscape is not just about check-ins, real-time tweets, catch up TV or instant connectivity.  While television and social networks form stronger bonds and increased interactivity; researchers and media practitioners emphasise that this is not the only change social TV will bring.

You’re probably used to seeing #hashtags in programmes by now, a 2011 trend that allows those watching television and using social networks to follow, discuss and share their viewing experience.   Recently the series Game of Thrones and the American Superbowl have all incorporated aspects of social TV to stimulate user conversation about their programs.


Nando's - R u Chicken?

Posted by Shiraz
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on Wednesday, 25 April 2012
in Digital Blogs
The original Santam ad was effective because it highlighted our lack of attention to the finer details ( the barman changed outfits 4 times). In true Nando's fashion, their response somewhat satirical somewhat slapstick took the mickey out of Santam by doing a "send-up" of the barman behind the counter showing how the menu changes. This enjoyed a great reponse on Youtube. Santam went one better by challenging Nandos's to donate a hearty meal to an orphanage in Observatory,Jozi. To be specific, 62 lemon & herb 1/2 chicken with chips, 12 kiddies meals with chips & toy, 74 hot sticky puddings,74 assorted cooldrinks and 1 Portuguese salad have to be delivered by 4pm tomorrow. What great showmanship by both brands, this tussle which is being greatly enjoyed by the masses. I'm certain that Nando's will not only oblige but use this opportunity to leverage brand position. All eyes are on 45 Urania Street, Observatory at the Johannesburg Children's Home, tomorrow. It is the social media platforms that ensured that this "tussle" was widely broadcast through posts, blogs and tweets. Twitter was abuzz and posts and comments on Facebook showed up the huge interest from Facebookers and tweeps. Youtube Santam video response received 63327 views at the time of my writing this. All in all, I wonder what Nandos response will be OR are they chicken?

The world's 6501st language

Posted by simonearmer
a Bright Eyes groupie with incurable addictions to Lost, Bukowski, coffee and co
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on Monday, 23 April 2012
in Digital Blogs
The keyboard of the future?