Truth, objectivity, public interest, fair comment, accuracy. Some of the most basic and essential media ethics that have been breached time and time again.

The media undergoes numerous stresses such as financial pressures, looming deadlines, lack of public confidence, and external censorship. It’s inevitable that organisation defects will rear their ugly heads now and then.

Print publications, radio stations, television programmes and websites are not stand-alone entities; people are the driving force behind them. And as some are fond of repeating, “Mistakes are part of being human” – this is what distinguishes us from robots.

Hey all, Been a while since I last wrote, exams and the like took up some time.

Some of you may have noticed in the absence between this and my last post, that Gamification has really picked up and been caught on the global radar, with BBCNews even offering an explanation of it, and a brief rationale as to why it might be successfully implemented. So, now that I've given myself a cyber pat-on-the-back for predicting the trend, I'd like to move along to an interesting little "semi-gamified" social networking tool.

It's called Klout and it, with your blessing, accesses your varying social networking sites to form an analysis of your importance, prestige, style and how much of an effect you have on what your fellow networked users use. Giving you interesting titles and achievements as it does so!