Television broadcast is far from dead, it is simply adapting and transforming. The new broadcast landscape is not just about check-ins, real-time tweets, catch up TV or instant connectivity.  While television and social networks form stronger bonds and increased interactivity; researchers and media practitioners emphasise that this is not the only change social TV will bring.

You’re probably used to seeing #hashtags in programmes by now, a 2011 trend that allows those watching television and using social networks to follow, discuss and share their viewing experience.   Recently the series Game of Thrones and the American Superbowl have all incorporated aspects of social TV to stimulate user conversation about their programs.

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The African mobile trend was a hot topic discussed during the Thought Leadership Digibate held in Johannesburg  on the 4^th of May. According to the Digibate, Africa has one of the fastest growing economies in the world with mobile being the fastest growing market.

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