Social Networking has become part of our everyday lives. Whether you want to admit it or not, most of us check every one of our social networks a few times weekly, some even daily. It has become a second nature, forming part of your daily routine. For other it’s not only checking social networks for personal use, but it has become part of their jobs.

While most people are on Facebook, more and more are growing ever fonder of Twitter. Although Twitter can be daunting when you first start using the micro blogging site/social network, if you stick around for long enough Twitter will definitely start to grow on you. Today I’m having a look at some of the reasons why people love Twitter.

- You don’t have to follow to be followed

It’s simple really. You don’t necessarily care about every thought of every follower you have on Twitter. The beauty of Twitter is that just because someone wants to read every one of your tweets doesn’t mean you have to see every one of theirs in your timeline.

Unlike Facebook you don’t have to be friends (or follow on Twitter) with people just because they want to see what you are up to on the social network. You can have thousands of followers on Twitter and only follow a small amount. Yes some people do follow back almost every person that follows them, but you certainly don’t have to, if an annoying tweet pops up in your timeline from someone you follow you can un-follow them very easily, no questions asked.

-Twitter puts you in touch with people you wouldn’t have met on any other way

Twitter is a great networking tool. If you want to get the attention of a leader in your field, make a business connection without making it seem to formal or even getting hold of a celebrity, the easiest and fastest way to do it is via Twitter.

A while back I just threw a question in the direction of Joe Rogan (comedian, podcaster, Fear Factor US presenter and UFC commentator) not expecting any reaction really. When he actually replied with an answer to my question, it dawned on me that even though he is half-way around the world and has no idea who I am, I got his attention and a bit of his time. If it wasn’t for Twitter, this could never have happened without way more effort.

You might not always get a response or the response that you are looking for, but Twitter sure has made it a lot easier to get hold of people you would have no chance of meeting in any other situation. And you might even learn something from these people, if you know what to ask.

-Brands love Twitter which that helps you

One of the problems with a lot of brands is customer complaints and how to deal with them, also how to create a portal for happy customer feedback. Twitter is a solution to both of these problems and much more.

MWeb, Junk Mail, Vodacom and FNB are just some of the brands that are not only active on Twitter, but also engage their audience. Some brands even have Twitter profiles specifically for dealing with customer complaints. No brand likes having complaints made public, but with Twitter dealing with an unhappy customer is made easy. It’s even better when happy customers can publically show how impressed they are with a brand. Talk about a win-win situation, all brands that care about their customers should be on Twitter (I’m looking at you Telkom).

-Twitter is made for mobile

By putting a 140 character limit on tweets, Twitter did not just insure that people get straight to the point but they also made Twitter perfect for mobile. There are a great abundance of Twitter applications for all types of smart phones. One thing that all of them have in common is that they make Twitter the easiest social network to follow and use when you are on the move.

Whether someone is having a burger at a restaurant or if they are suggesting a movie they can do so right there on the spot with great ease. Gone are the days of having to be at your computer to use a social network. Twitter makes sharing a picture and 140 characters Tweet  happen in less than a minute.

If you are looking for something to do over the weekend, your Twitter timeline is the perfect place to start looking for ideas.

These are just some of the reasons why people love Twitter. How about you, why do you love Twitter?