Jessica Leandra, 2011 FHM model of the year tweeted the following on Friday:

"Just, well took on a on arrogant and disrespectful kaffir inside Spar. Should have punched him, should have", according to news24.

Since her tweet she has been stripped of her FHM title and FHM editor Brendon Cooper apparently was mentioned they were appalled by her "moronic" racist tweets.

Columnist Mabine Seabe apparently lodges a complaint with the SA Human Rights Commission on the basis of Crimen Injura.....

QuickTrimSA also withdrew their sponsorship.

Hmmmmmmmmmmmm..................no doubt that her apology will have little affect as she has already been found guilty and crucified......however.....I am a little puzzled by the whole affair.

Let's face it, as Jessica knows by now, her comment was irresponsible and obviously racist. There is no denying the latter.....however....I feel that many individuals and companies have used this social media blunder as a great opportunity to cash in on the marketing.

I have never heard of QuickTrimSA until now. After visiting their website I am almost more shocked at the products they sell. They sell weight loss products. On their website one of their products have the following printed on the box: "How hot can you be?" .....seriously???? This is what young girls see? It's no wonder so many teenage girls end up with eating disorders......

Then Mabine Seabe lodging a complaint with SA Human Right Commission.....I would like to know if a complaint will be lodged by him for the following as well:

- The fact that as a white male I have been told to my face that eventhough I am the most qualified for a job, I am not black and as result won't get the job

- All the criminals that have been put behind bars for aggrevated robbery and assault where they used racial slurs...is he opening a case against them as well as their actions were further fuelled by racist hate.

Funny that Mabine wrote a column where he mentioned protestors who were upset about the use of the colour Black in Black Tuesday.....then went on to say that they have every right to complain...seriously? But it's okay to have Black Entertainemnt TV etc.?

Yes....if you had any IQ whatsoever, you would realise I am being super petty....but for a reason.....the reason is that I am utterly appalled by how people like Mabine Seabe etc. is using this as a way to market themselves. Is it not enough to see Jessica lose her popularity and FHM title?

It's not like she chanted "Kill the ...." oh no sorry....I was thinking of "Kill the Boer"....remember that one? I agree....this is far worse...besides...given our rape statistics, it's ok to not pay attention to the alleged sexual harrassment that led to this comment....