Dog shoots musician, self

Posted by redsaid
redsaid
Any sufficiently advanced technology is indistinguishable from magic. - Arthur
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on Tuesday, 06 March 2012
in Digital Blogs

It has all the ingredients of a hit music video: scenes featuring several sexy girls in string bikinis catching some rays on a sun-soaked beach, or showing off shapely legs in teeny tiny shorts, occasionally pausing whatever it is they are doing and leaning in to cosy up to the star.

In this case, the star is not Snoop Dogg. Even though he and his rapper colleagues can be credited for practically inventing the scantily-clad-women-in-a-music-video-will-make-it-a-surefire-winner formula.  No, the dog starring in this music video is a real one, of the canine persuasion. Of what breed can’t be determined exactly, since we only ever see the back of her head and her profile. However, from the colouring of her coat and the way her ears are shaped and almost stick upright, I would be willing to bet money on there being at least one Alsatian involved in her bloodline/creation.

The dog, a rescue named Lemon, is only partially visible throughout the video since she also doubled as camera(wo)man (camera canine?). And that, more than the bikini shots or the actual song featured in it, is why this video for South African musician Johnny Neon’s latest single “Hearts”, has in recent days become an almost global sensation.

Make no mistake, the song, an upbeat, pleasing synth-pop number, is certainly catchy enough to enjoy plenty of airplay. But the fact that the entire thing was filmed by a dog definitely aided in the music video for “Hearts” going viral, airing on American television and stealing as many hearts as it has.

The project’s director/filmmaker, Dave Meinert, was dogsitting Lemon as a favour to a friend one weekend when he came up with the brilliant (although some might say barking mad) idea to strap a GoPro camera to the dog’s back and employing her to shoot Johnny Neon’s music video. The camera was kept in position using half of a soccer shin guard and an H-harness.

The video shows Lemon escaping from a house, bounding down steps and sidewalks and taking off through the streets of Cape Town. Along the way, she visits the beach – where she laps up the attention and ear scratches bestowed on her by the above-mentioned bikini-clad ladies - the train tracks, the harbour, gets treats at a bakery, sniffs out other dogs at the park, partakes in a game of fetch, frolics in the surf, goes on a car ride and eventually ends up back at home again. The entire sojourn is seen from the adorable pup’s perspective. At least Johnny Neon himself gets to make a cameo appearance too.

Before the cat lovers among you get catty and say that the music industry has gone to the dogs, check out what all the rightful fuss is about here.

Any sufficiently advanced technology is indistinguishable from magic. - Arthur C. Clarke

Comments

Dissol
Dissol
This time last year it was only February
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Dissol Tuesday, 06 March 2012

s'funny; I had a similar idea...

I had a similar idea, which I presented (without too much sniggering from the other side) many years ago. Local "reality TV" / Travel programme / Disability Awareness programme. It consists of 2 people - the narrator / cameraman / driver (moi), where I have a camera mounted on my wheelchair, so the viewer sees / hears the world from a wheelchair point of view. The other person is blind (which then requires a running commentary of the type of countryside, or scenery that we pass. The programme would follow these two intrepid travellers as the make their way around SA, visiting, and interviewing interesting people and places on route. At the same time the viewer would (hopefully!) begin to appreciate the sorts of barriers that people with disabilities have to negotiate on a daily basis...not just the physical barriers - the camera would have to wait outside shops and cafes with steps, but also the prejudices, and insanely rude comments that happen as a regular occurance. I thought it was a great idea, but clearly a dog is less frightening than me... The vehicle suggested was an "Ecomobile" - an enclosed motorbike, with stabilisers... I still think the idea has legs (well at least more functional ones than me), and I would love to run it past some more potential producers...any ideas out there?? :D

redsaid
redsaid
Any sufficiently advanced technology is indistinguishable from magic. - Arthur
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redsaid Tuesday, 06 March 2012

Friends in high places

Well... you won't BELIEEEEEVE it, but I might just be able to be of assistance! (Who knew??) I know someone who just so happens to be a bona fide TV producer. I just chatted to him; said I have someone with a brilliant pitch for a show (haven't told him any more yet.) He said he'll give me a call later to hear it, but told me to warn you that ideas are plentiful, but money and therefore airtime too are scarce. Bah, to such technicalities, I say!

I think it's a GREAT idea! I even have the blind sidekick for you! :) Now, is there any way that I can worm myself into going along for the ride? I have no skills, but I AM enthusiastic!

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