Välkommen till Sverige

Posted by TheSwede
TheSwede
"Life is like a box of chocolates. You never know what you gonna get" - Forrest
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on Thursday, 08 September 2011
in Digital Blogs

That is what you most probably will hear upon arrival to Stockholm, Sweden because we are a friendly bunch of people. Sweden – the land of exotic blondes, Ingmar Bergman and Volvo. The land were both Nils Holgersson, an innocent child travelling back home, and Lisbeth Salander, way less innocent and much more kick-ass, live side by side.

 

I can’t help myself wondering how South African get associated when the word “Sweden” comes on the table. I just read the VisitSweden, a communications company that works to promote the brand of Sweden and the Swedish destinations and experiences internationally, annual report on what key-words tourist think of when they plan a trip to Sweden. No big surprises there; words like snow, expansive, lakes and blondes where in the top five. The Germans added the word “moose” to the mix and the French got it all wrong by saying “Fjords” (those you can find in Norway, mon ami). So what word are you thinking of, dear SA? I mean it can’t be IKEA or H&M, right? For some strange reason you guys don’t have those in SA. It hard for me to believe life is possible without the DIY “Malmen” bed in a flat box or Swedish meatballs with lingonberry jam…

But seriously, Sweden is so much more that those brand names and stereotypes. Sweden is a country that is very generous to its citizens with free top-notch healthcare, free education (even university studies) and a well-developed social safety net.  It is a country that invests in innovation and technology. Who doesn’t know about SonyEricsson smartphones or Skype? Both are genuine Swedish products. These days the yanks and the rest of the world are slowly but surely introduced to the next Swedish online wonder – Spotify, with its online music streaming service with 15 million tracks, cross-platform abilities and availability on-the-go. I’s sure Spotify will not win the Nobel Prize (Swedish name dropping here) for its services, but I can testify how easy it is to listen to my music in the office, back at home and on my iPhone. I mean, what’s life without ABBA or Roxette constantly bombarding your ears, no? Yes, yes… I will try not to continue this shameless Swedish brand name dropping here…

There is of course that makes my Swedish heart sore with pride when thinking of SA, especially for a fly boy like me. South Africa is one of the few countries in the world that bought the SAAB JAS-39 Gripen fighter plane for the South African Air Force. Let me tell you – that’s a beautiful piece of Swedish design and technology. And no, reader nr. 19, the planes were not delivered in flat cardboard packages with some screws missing… 

This Swede you have in front of you is a bit of a strange bird. Professionally, I did almost everything between heaven and earth. From flying fighter planes in the military to broadcast radio shows and news for the Swedish Broadcasting Corp. Today I manage companies within the IT, Human Resources and consulting segments. I represent foreign defense industry companies in Sweden and Scandinavia.  And yeah, I almost forgot – I’m really old… Can you believe I just turned 38?

So why am I here on MyDL? During the last couple of week and months, my interest for SA in general and its inhabitants has greatly increased.  Well, maybe not ALL inhabitants, but only one in particular, lets just leave it like that for now.  I will be blogging from time to time about Sweden, Scandinavia and Europe and try to focus on technology from the old continent.

As some of you might remember, I posted this entry several months ago. Unfortunately, what I really thought was an innocent greeting to a newfound friend, was misinterpreted in a devastating way. The woman I love and was hoping to share my life with, departed and the life I tried to build was no more. And yes, if you didn’t understand the title of this post (or couldn’t be bothered to use Goggle Translate) I can be of assistance – Welcome to Sweden! 

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"Life is like a box of chocolates. You never know what you gonna get" - Forrest Gump's momma

Comments

redsaid
redsaid
Any sufficiently advanced technology is indistinguishable from magic. - Arthur
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redsaid Thursday, 08 September 2011

And we would like to wish you a welcome to this fab South African website, TheSwede!

Funny you should mention Ikea's Malmen bed. That bed and I became well acquainted with each other long before it became an actual bed. That bed whipped me into submission and exhausted me, physically and mentally (I don't think a bed is supposed to do that to a person.). There were so many screws and little bits of tools left over after I put it together, that I began thinking that *I* had the loose screw! Because I could've sworn there weren't even as many in the beginning as the amount that was left over in the end...

Looking forward to your future posts!

TheSwede
TheSwede
"Life is like a box of chocolates. You never know what you gonna get" - Forrest
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TheSwede Thursday, 08 September 2011

Thank you for your warm welcome to myDL!

Well, in Ikea's defense - the beds come from cold, snowy Sweden. The challenge of building the bed is an intentional deisgn feature. The goal for this exausting builders challange is to creat body heat by means of hard work, frustration and finally giving up and putting the damn thing on fire. So you see, you got the complete Ikea experience... Ingvar Kamprad would be proud...

Charmed
Charmed
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Charmed Friday, 09 September 2011

Welcome to MyDL :) We look forward to your posts! ;D

the new james rond
the new james rond
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the new james rond Sunday, 11 September 2011

Good to meet you.

I like your Gripen fighter. In Australia we currently have the Super Hornet and will acquire around 100 Joint Strike Fighter (JSF) over the next few years. How does the F-35 compare to the Gripen in your opinion?

James

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