Don't get me wrong, I'm not against Internet marketing. But my agitation towards marketing professionals who bindly advise trusting business owners to ditch their traditional tactics and head for the web is rapidly growing.
In an article I recently read, "Mr. Door-to-Door Salesman" was told to spend his time "setting up a website, a blog, an online presence, so that when people are looking for exactly what you sell, they find you." Although this seems like good advice, this breaks one of the basic rules of marketing - delivering the right product at the right price in the right place using the right promotion. And to do this, you need to understand your product and your market.
Consider the following situations:
The point is this: How would anyone know what marketing tactic is the right one unless proper research was done? If you're a business owner looking for sound business advice on how to spend your marketing budget, be weary of anyone telling you that you only need an online presence - unless it's backed up with proper consumer research, And if it means that in the end you'll be hiring an army of door-to-door salesmen to satisfy your customers' needs at a profit, don't let any marketing professional tell you that you're wrong.