Haven't you heard? Having social media is totally the in thing right now. It's so hot. You absolutely have to try it. You can “leverage user-generated content” in order to “create a buzz” and “go viral” with your company's brand! It will send your “organic conversion rate” way up, man. It will give you a way to “engage with influencers” around your ideals, leading to “super-monetisation”.

Of the year, that is. At this time of year, thoughts inevitably drift away from work and – if you’re lucky – towards a well-earned break.

Many years ago, I obtained a diploma in Project Management. That course taught me several important lessons. One of the most important lessons I learned was that, the more variables I included when calculating how long it would take me to complete my project, the more difficult it became to deliver an exact completion date for that project.

One of my friends owns a company that manufactures jukeboxes. Not the pretty ones that people have in their homes. But rather industrial ones that operate in some of the toughest conditions around.