MTN Business to honour best apps PDF Print E-mail

MTN Business will be sponsoring the first ever App of the Year 2012 awards, honouring those apps and developers that have made an impact on the local business industry in the past year.

The MTN Business App of the Year 2012 will have its inaugural ceremony in Johannesburg next month. Awards will be given in several categories, including Best Android App, Best iOS App, Best BlackBerry App, Best Windows App, Best Independent Developer, and Best Android App. Winners will be determined by a panel of four independent judges.

“Making a difference through technological innovation is something that can be achieved when there’s collaboration,” says Nomalanga Nkosi, GM for Business Marketing at MTN Business. “The MTN Business App of the Year is a real reflection of finding talented South Africans that are driving such mobility and exploring the potential that Apps have for social and economic upliftment.

“Being a catalyst for social and technological change in South Africa and Africa is a key mantra for MTN Business. This is coupled with our focus on Enterprise Mobility and Hosted Everything to empower, improve and connect businesses to each other; and Africa to the world, making it a perfect sponsorship property.”

The mobile operator said in a statement that there is a growing trend to move towards mobile platforms with deep App markets as users keep downloading apps. Cited research reveals that the average amount of apps per device is 41, compared to 32 just last year. The average percentage of apps downloaded by smartphone users has seen a 28% increase, and the amount of time users are spending using apps instead of browsing the mobile web has also increased from 73% to 81% since 2011.

But Nkosi says that it is not just about adding any new apps to the App store.  “Rather we are looking for an innovative idea that is set to change the way business is conducted, or is set to positively impact users on the socio-economic front. At MTN Business, we are dedicated to doing exactly this and we view this sponsorship as an extension of this drive. We certainly look forward to finding the next Killer App.”

The MTN Business App of the Year Award winners will be announced at The Venue in Melrose Arch on August 1, 2012.

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