Wise Tablets to launch Snapdragon-powered devices PDF Print E-mail

Wise Tablets, the South African company responsible for developing a range of low cost tablets and smartphones tailored especially for the local market, is about to get snappier.

The Centurion-based company has just announced that their next generation of tablets and smartphones will be powered by Qualcomm’s powerful Snapdragon processors. The result of this newly forged partnership with the international chip manufacturer is a series of new, affordable tablets and smartphones that will compete with the world’s top brands in terms of performance and user experience, while still offering the unique and customised local apps and content that Wise has become known for.

“We are very excited to introduce these new products based on Qualcomm’s powerful Snapdragon platform, as it provides us an offering that is superior on many levels to that of the myriad of low-cost, generic tablets filtering into our local market,” says Gian Shipton, MD at Wise.

The first Wise devices that will feature Snapdragon processors have been developed in partnership with Chinese-based, international manufacturer ZTE. The new products include a range of new Android smartphones of various sizes that will be launched in August. Called Wise Chat, the devices will feature single and dual-SIM technology and will come preloaded with all the localised Wise Touch Experience content, including Wise Shoping Mall, Wise Business Park and Wise Education Centre. The expected recommended retail price of the entry-level model Wise Chat smartphone will be approximately R1 500.

The new Snapdragon-powered tablet will be the 7-inch Wise Touch with built-in 3G. Expanding on the success of Wise’s 7-inch WiFi-enabled tablets, the new Wise Touch will also come preloaded with Wise Experience and provide users with full access to the Google Play market. It will sell for approximately R2 795.

Says Shipton: “Availability of 7-inch 3G tablets in the local market seems to be a constant problem. We have addressed this with our latest offering and will carry sufficient stock for our corporate clients.”

Where exactly will this stock be available? According to Wise’s Eugene Beetge, the Wise hardware and software will be sold at various national retailers as well as at South Africa’s large network providers towards the end of August. Although he can’t yet reveal the names of the retailers, he says that consumers will still be able to buy directly from Wise, via the company’s website (www.wisetablets.co.za). “The Wise Touch Experience will also be preloaded on ZTE devices in South Africa and Africa, and forms part of an ongoing partner strategy with ZTE and Qualcomm,” Beetge says.

The Wise Experience is also expanding with the launch of the Wise Magazine Store. Launching first on the Wise Tablet, with free content becoming available at the beginning of August 2012, users will eventually be able to buy local eMagazines, featuring publications from Ramsay media and various others.

“The Wise Magazine Store is just one more in a series of value-added offerings to make Wise Tablets the first choice for any discerning tablet purchaser,” says Beetge. 

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