A South African bank is banking on the popularity of gaming and social networking to teach customers how to use one of its new digital products.

From today (Monday July 2, 2012), First National Bank (FNB) customers will be able to play the eWallet Money Magnet game on Facebook. The fun and interactive game has been designed with the purpose to teach customers how to use the FNB eWallet. The game is set up as a competition which kicks off today and will run until September 21st, 2012, allowing players the chance to win cash prizes every day or an Apple iPad tablet once a month.

Players have to take the game’s lead character, called eWallet Money Magnet, and navigate through the cities of Johannesburg, Cape Town and Durban as quickly as possible and collect as many credits as they can to add to their score. The player with the highest score at the end of each weekday will win R1000, with the prize money paid into an eWallet. Every person who plays the game is entered into a draw to win that month’s iPad.

“FNB eWallet is a cutting edge product and it aptly lends itself to the social media platform,” says Yolande van Wyk, CEO of FNB eWallet Solutions. “We have decided to use a medium that is fun, interactive and popular, to create awareness and also to educate consumers about the ease of use and convenience of eWallet.”

To play the game, players simply have to “like” FNB’s Facebook page, click on the eWallet Money Magnet tab and play. Players could earn 1 000 bonus points by inviting their Facebook friends to play along too. Players can keep an eye on the progress of their competitors by tracking the highest scores on the Global Leaderboard.

By launching the game on Facebook, FNB is capitalising on the fact that they have over 100 000 members in their Facebook community, which is the most of any of the local banks.

Says van Wyk: “Given current game trends and the increased popularity of gaming on Facebook, this is a move to leverage social media to drive education around product features and to enhance the brand experience for customers.”

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