Following a recent reduction in international call rates to the US, UK, India, Pakistan and China, to 99c per minute on per second billing, Cell C has expanded its international offering.

The cellphone operator said this morning that, from today, all Cell C customers will be able to call both Hong Kong and Australia for 99c per minute on per second billing, at anytime.

Cell C CEO Alan Knott-Craig says the company has decided to make the 99c per minute call rate a permanent tariff on the Cell C network, rather than a promotional one.

Knott-Craig says the drop in international tariffs, announced at the end of May, has been a “clear hit”, with call traffic to these countries increasing “well above our most optimistic expectations”.

He says Cell C has already lodged these new tariffs as standard rates with the Independent Communications Authority of SA, “which means that going forward the call rate to these seven countries will be set at a default rate of 99c per minute on per second billing for all prepaid, hybrid and postpaid Cell C customers at anytime of the day or night”.

Knott-Craig points out that these are not voice over IP calls. “[They are] pure circuit-switched calls – ensuring the best quality possible.”

He says Cell C will announce the rates for all destination countries in the coming weeks as simplified rates are finalised.

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