South African cellular provider Cell C is launching a new voice product that will slash prepaid call rates by more than 34%.

Called "99 Cents For Real", the new product will allow consumers to make off-net and peak calls to any local network at any time of the day for a guaranteed flat rate of 99c per minute, with pure per second billing from the first second. This means that calls to any local network at any time will cost consumers less than 2c per second.

According to a statement released by the company, the new product will simplify the prepaid market by taking away the complexity of tariffs as well as deliver the best possible rates to consumers. In some instances, the company claims that these new rates will be even cheaper than postpaid rates for the first time in 18 years.

“This new tariff gives Cell C’s prepaid customers the best voice rate in the market, making it – in most cases – even cheaper to call from Cell C to other networks than it is for our competitors’ own prepaid customers to make on-net calls,” says Alan Knott-Craig, CEO of Cell C. “Customers can phone who they want, when they want. They do not have to worry about peak or off-peak times, to which network the call is being made, or in which zone they are. This is by far the most competitive, fair and transparent rate in the market today.”

As part of this "99 Cents For Real" product, Cell C will also be cutting the rate of MMS messaging to 99c per message and Internet data to 99c per MB. SMS rates will remain unchanged at 50c per message to any network.

The "99 Cents For Real" will be available for purchase from May 20. It will be available as a starter pack from any of Cell C’s franchise stores or retail outlets. 

Current Cell C customers will also be able to migrate their existing tariff plans to the new plan by dialing 141 and following the voice prompts.

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written by Erised, May 22, 2012

Hmmm...!

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