|#SahelNOW social media campaign to save starved|
Tuesday, 03 April 2012 15:10
With approximately one million children in eight African countries facing starvation, the United Nations Children’s Fund (UNICEF) is calling upon people to use social media to help.
The global humanitarian relief organisation has launched a 24-hour social media campaign today, April 3 2012, in order to draw attention to the impending famine crisis in Africa’s poverty- and drought-stricken Sahel zone. The area, which is a belt of arid land below the Sahara Desert, stretches across various countries in west and central Africa.
A raging drought, coupled with inadequate crop yields and rising food prices, have placed approximately ten million people – of whom one million are children – in Mauritania, Senegal, Burkina Faso, Cameroon, Mali, Nigeria, Niger and Chad at risk of starving to death and in urgent need of immediate aid.
UNICEF is now urging social media users around the world to help sound the alarm about the pending catastrophe via their favourite social networks. Using the hashtag #SahelNOW on Twitter, Facebook and other social media platform, people are encouraged to post about it all throughout the day on Tuesday.
The goal is to raise funds and to shine the spotlight on the people, especially the one million children, in the Sahel who are at risk of dying from acute malnutrion. The campaign coincides with UNICEF’s Executive Director, Anthony Lake’s planned visit to Chad.
If you want to help, UNICEF asks you to post the following video about the crisis to your social networking platforms and to send out messages using the hashtag #SahelNOW:
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