New iPad breaks sales records PDF Print E-mail

In what Apple is calling its strongest iPad launch yet, the company has announced that, since going on sale on Friday, 16 March, it has sold three million new iPads.

The new iPad, which was widely expected to be named the iPad 3, has LTE support and features a new retina display, A5X chip, quad-core graphics, five-megapixel iSight camera and 1080p HD video.

Apple's senior VP of worldwide marketing, Phillip Schiller, says: “The new iPad is a blockbuster with three million sold – the strongest iPad launch yet.”

Last year, iPad 2 sales after the first weekend were estimated to be between 500 000 and one million units sold (Apple did not release official numbers). When the original iPad was launched, Apple sold upwards of 300 000 units on the first day of sales (which was limited to the US only), and it took 28 days before reaching the million mark.

“Customers are loving the incredible new features of iPad, including the stunning retina display, and we can't wait to get it into the hands of even more customers around the world this Friday,” says Schiller.
 
The new iPad went on sale in the US, Australia, Canada, France, Germany, Hong Kong, Japan, Puerto Rico, Singapore, Switzerland, UK and the US Virgin Islands last week. This Friday will see the further availability of the new device in 24 more countries. SA is not on the list yet, and local customers will have to wait for further announcements.
 
In the US, mobile operator AT&T says it has set a new single-day record for its iPad sales. AT&T operates the largest 4G network in the US. Recently, the iPhone 4S also smashed previous iPhone sales records with four million units sold over its launch weekend.
 
Tablet market share
 
Last week, global analytics firm IDC released its overview of tablet shipments for Q4 of 2011. The numbers showed Apple is still dominating with 54.7% of the global tablet market share.
 
The latest numbers, however, showed a drop from Apple's 61.5% market share in Q3 last year. According to the IDC, the drop in market share was largely due to Amazon's Kindle Fire – which captured 16.8% of the market and sold 4.7 million units.
 
Samsung grew its share of the market from 5.5% in Q3 to 5.7% in Q4, while BlackBerry slipped from 1.1% to 0.7%.
 
Android's share of the market in the last quarter was put at 44.6% by IDC. The analytics firm says it expects Android tablets to take the top spot in market share by 2015, due to the number of vendors using the platform and many low-cost devices.
 
A total of 68.7 million tablets were sold in 2011, according to IDC. “Based upon the markets' strong 2011 finish, and the clear demand expected in 2012, IDC has increased its 2012 forecast to 106.1 million units, up from its previous forecast of 87.7 million units,” says the analytics firm.
 
"Amazon's widely-reported entry into the media tablet market, with a $199, seven-inch product, seemed to raise consumers' awareness of the category worldwide, despite the fact that the Fire shipped almost exclusively in the US in the fourth quarter," said research director of mobile connected devices, Tom Mainelli.
 
"As a result, products across the pricing spectrum sold well, including everything from Apple's premium-priced iPads (which start at $499), to Pandigital's line of Android-based, entry-level tablets (which start at $120). The success of market leader Apple was particularly noteworthy, as the company's shipment total for the quarter represents an increase of 110.5% from 4Q10."
 
The launch of the new iPad and the subsequent drop in the price of the iPad 2 is expected to further bolster Apple's market share for this quarter.
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