Win real Krugerrands in FNB Facebook game PDF Print E-mail

South African bank First National Bank has launched a Facebook game in which players stand the chance of winning real gold coins.

FNB’s Kruger Gold Rush is a game targeted at social media users and is said to be the first of its kind in the South African banking industry.

In the Super Mario Bros-style game, players have to register on Facebook and then “navigate the treacherous lowveld and hazardous Highveld” – facing several obstacles and going down mineshafts – to help the character Oom Paul Kruger find his lost treasure of Kruggerrands. The player who manages to master all the levels in the game in the fastest time and collects the most Kruggerrand coins will receive the highest weekly score and win a genuine Krugerrand coin.

“We decided to use a medium that is fun, interactive and popular to create further awareness of our Krugerrand offering,” says Gusta Binikos, CEO of FNB Share Investing. “Facebook is a great platform to showcase our innovative products and it’s purely digital, which means that millions have access to this creative platform.”

The game, which kicked off yesterday, will run for a period of six weeks. However, this first week is merely a ‘practice round’ of sorts so that players can get the hang of it, with the real scoring and the chance to win one gold coin at the end of each week only kicking off on October 10 and lasting until November 11, 2011.

During the second week (or the first give-away week), the winning player will receive a Krugerrand coin of 1/10 ounce. Week three’s winner wil receive a ¼ ounce coin, week four’s will win a ½ ounce coin, week five’s will receive one full ounce coin and in week six, two one full ounce coins will be awarded. According to the FNB online banking Web site, a full ounce Krugerrand apparently retails for about R14 400.

Says Binikos: “Since we launched online sales of Krugerrands in February this year, customers have invested just over R144 million in Krugerrands. It seemed fitting to develop a game that will not only entertain users, but also encourage them to invest in Krugerrands, which is an intrinsic part of a balanced investment portfolio.”

“FNB is the first bank to implement such a game using a social media platform,” Binikos says. “It is just another way we’re bringing innovative products and services to our customers.”

To play the game, visit the FNB Kruger Gold Rush page on Facebook.

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