Fisher-Price Apptivity stops baby from eating iPhone PDF Print E-mail

While the world waits with baited breath for the official unveiling of Apple’s new iPhone later today in Silicon Valley, a toy company has already devised way to protect the handset from baby’s exploring fingers and mouth.

The much anticipated new iPhone has not even been announced yet, but if Apple’s track record is anything to go by, it is safe to predict that it will be a device that both young and old will salivate over. In anticipation of such drooling from the far younger set, toy manufacturer Fisher-Price has announced that it plans to release a protective iPhone cover later this month.

The Apptivity case, touted to be the first ever baby-proof iPhone cover, will be unveiled by Fisher-Price at the Earl’s Court Baby Show in London later this month. The rubberised smartphone cover has been designed to protect the iPhone from drops, sticky little fingers, spills and… well… yes, spit. For those times when baby just can’t resist trying to take a bite out of that delicious Apple handset. Instead, baby will be able to chew to his/her heart's content on the Apptivity case’s attached rattles and handles.

Parents can open the baby-friendly app and place the iPhone inside the safe screen to prevent their tots from accessing the phone.

“Babies love to copy mom and dad, it’s all part of learning about the world they live in,” says Dr. Deborah Weber, Child Development expert for Fisher-Price. “As technology becomes a bigger part of everyday life, it makes sense that even the youngest members of the family are interested in taking part too. The Apptivity case provides a safe way for babies to play and learn from baby-friendly apps without worry of them breaking the phone… or calling Australia!”

The Apptivity case will be unveiled at the Earl’s Court Baby Show in London on October 28, 2011. The company says it will be compatible with all iPhone and iPod Touch models. It will apparently go on sale at various British retailers, including Mothercare, Argos, Toys R US and Boots for a recommended retail price of £13.

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