VEXX allows texters to get more verbose for less PDF Print E-mail

Those who are vexed at the high cost and character limitations of sending traditional text messages now have an alternative option.

VEXX is a recently launched global SMS platform developed by Durbanite Michael Sillifant. The service was born out of Sillifant’s frustration with the 160-character limit on traditional SMSes. VEXX allows users to get a little more verbose and to send voice messages of up to a minute long or texts of up to 1 000 characters for only 10c a pop, making it far more affordable than the current rates of on average 80c per SMS charged by South Africa’s cellular operators.

“I thought, why can’t we take it to 1 000 characters, make the whole SMS process a lot cheaper and user-friendly for everyone, not just smartphone users?”  says Sillifant. “ I also hate typing messages, as do many people, so we created the voice SMS as part of the application.”
Sillifant succeeded in his goal, and consumers do not need to own a smartphone to use VEXX. All the service requires is a WAP-enabled phone in order to access the Web to download the VEXX application for free.
Says Sillifant: “The reality is that smartphones are expensive. Not everyone can afford one. In fact, one percent of cellphones in Africa are smartphones, and we have 500 million cellphones in Africa. We had to create a product for a wide audience, not just high-end phones. If you are a fan of SMS, get VEXX. You can even reach a phone that does not have Internet.”
After purchasing prepaid VEXX credits/bundles – which are available from retailers such as Mr Price and Spar and soon also from petrol station shops – they can then send voice and text messages to any number, even those who are not registered with VEXX. However, should the recipients wish to respond to messages sent via VEXX, they will have to download the app as well.
The SMS bundles range from R4, offering users 40 SMSes, up to R99, which will allow users to send 1 200 voice and text messages.
For more information, visit the VEXX Web site.
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