Lexmark’s Genesis wins red dot design award PDF Print E-mail

Lexmark’s stylish new printer, theGenesis S815 4-in-1, has received the red dot award for its excellent design quality.

Red Dot stands for belonging to the best in design and business and the renowned international design competition, the “red dot design award”, aims at providing a platform for companies who would like to distinguish their business activities through design. The product design competition has existed since 1955 and the accolade of the red dot design award, the “red dot”, is an internationally recognised quality seal. Excellent design is selected by competent expert juries in the areas of product design, communication design, and design concepts.

This internationally recognised design award made Lexmark’s Genesis the winner in the Computer and Information Technology category.

A total of over 4,400 products were entered for review from 1,700 companies across 60 different countries worldwide, all competing to have their products recognised by this prestigious award in the competition’s various categories.

The Genesis S815 is a four-in-one inkjet printer, which can copy, scan, fax and email at the touch of a button. It has an innovative vertical design and can scan documents faster than any other inkjet on the market today.

The award is judged by an international panel of experts according to a number of criteria including degree of innovation, functionality, ergonomics, quality, ecological compatibility, durability, symbolic and emotional content, and product periphery.

“The red dot is a well-known and highly-prized design award,” said Mark Hiller, General Manager at Lexmark South Africa. “Recognition by the expert jury shows that Genesis is an outstanding product, not only in regards to its innovative technology but also its leading edge design.”

The red dot product design competition has existed since 1955 and its award, the ‘red dot’, has become an internationally recognised quality seal. For more information please visit http://en.red-dot.org/

About Lexmark

Lexmark International, Inc. (NYSE: LXK) provides businesses of all sizes with a broad range of printing and imaging products, software, solutions and services that help customers to print less and save more. Perceptive Software, a stand-alone software business within Lexmark, is a leading provider of enterprise content management software that helps organizations effortlessly manage the entire lifecycle of their documents and content, simplifying their business processes, and fuelling greater operational efficiency. In 2010, Lexmark sold products in more than 170 countries and reported more than $4.0 billion in revenue. To learn more about Lexmark, please visit www.lexmark.com. For more information on Perceptive Software, please visitwww.perceptivesoftware.com.

For more information on Lexmark, see the Lexmark Facebook pageand follow us on Twitter at www.twitter.com/lexmarknews.

For more information on Perceptive Software, see the Perceptive Software Facebook page and follow them on Twitter at www.twitter.com/perceptivesw

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