LG launches 2011 Conceptualife Design Competition PDF Print E-mail

Home appliances manufacturer LG Electronics will be inspiring a number of South Africa’s interior design students to cook up some green and futuristic kitchens and appliances.

The company has just launched its second annual Conceptualife Design Competition. Young designers who participate in the 2011 edition will have the opportunity to unleash their imaginations and create whimsical eco-friendly kitchens and innovative appliances that will change the way consumers interact with and envisage kitchens.

"The Conceptualife competition is about empowering creative designers to develop eco-friendly and innovative concepts that advance consumers’ lives while aligning with LG’s philosophy for a greener future,” explains Michael Bang, General Marketing Manager for LG Electronics South Africa. “Our vision is that by encouraging local South African designers to showcase their ideas to a wider audience, their concepts may just come to life in kitchens all around the world. This is also an opportunity for LG to learn from tomorrow’s generation to gain insight into futuristic green designs that will one day possibly be a part of our very own homes."

With this emphasis on eco-friendliness, the design entries are expected to contain environmental solutions, including the use of recycled materials. Judges will determine their scores based on these factors, and will also consider the feasibility of bringing such designs to various markets. Internationally acclaimed and South African design award winner Brian Steinhobel will be one of the judges in this year’s South African contest.

The regional contest will pit South African students from institutions such as the Johannesburg-based Greenside Design Centre and the BHC Design School in Cape Town against interior design students from Saudi Arabia, Iran, the UAE, and newcomers Turkey and Egypt.

Two shortlisted finalists from each country will be invited to the finale which will take place on May 24, 2011 in Dubai, where each individual will have to present and explain their designs to a panel of experts.

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