Apple showcases iPod POS system PDF Print E-mail

Apple showcases iPod POS system, Primedia deploys in-store eye-tracker, and Tupperware courts IBM for Christmas

Apple showcases iPod POS system

Apple is reportedly demonstrating an iPod-based point-of-sale (POS) system in select Old Navy stores during the holiday season, states

The system uses an iPod touch as a mobile terminal and is similar to the EasyPay POS system now used in Apple`s retail stores. It is reportedly being bundled and re-branded as `ZipCheck` by the Cupertino company.

Rather than make customers wait in long lines at a typical cash register, the company aims for the POS system to let store employees checkout, accept payment, and print receipts for customers on the fly using the iPod touch and wireless printers positioned around the store.

Primedia deploys in-store eye-tracker

Primedia Instore has introduced the Tobii technology, says MarketingWeb.

Tobii is a Swedish invention that tracks eye movement and eye fixation patterns of consumers measuring elements that engage and hold the consumer`s attention and is widely used within the scientific community, in market research and usability studies.

Research shows that the average time spent in a supermarket is less than 20 minutes and, on average, shoppers spend between one and one and a half minutes shopping a category of items in a store, depending on the level of involvement of the category.

Tupperware courts IBM for Christmas

IBM says Tupperware Australia, a player in home preparation, storage and serving products, has upgraded to IBM Power7 technology in time for this year`s Christmas sales rush, states Fin Channel.

The publication says the new systems support Tupperware`s Web ordering system for more than 6 000 of its sales force, as well as its browser-based TupperNet system for 32 Australian and New Zealand distributors.

The TupperNet system handles key business applications such as order processing, stock control, accounts and reporting.

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