|Apple has fit over Steve Jobs doll|
Wednesday, 01 December 2010 16:59
Apple Inc. has axed Steve Jobs... the doll, that is.
The tech company has thrown its toys out of the cot and threatened the manufacturer of the pint-sized Jobs-lookalike with legal action, citing copyright and trademark infringements.
The result is that Chinese manufacturer M.I.C. Gadget has now discontinued its “phenomenal” S.J. Action Figure, despite the fact that it had sold out every last one of its first production run of the 17-inch (43 centimetre) tall figure which retailed for $79 (about R555) a pop.
M.I.C. Gadget had paid painstaking attention to detail to make the doll version resemble the Apple CEO as closely as possible. From the close-cropped grey hair, the beard and the removable rimless glasses, to Jobs’ trademark black turtleneck and blue Levi’s 502 jeans, the S.J. Action Figure had the company executive’s look down pat. The Jobs doll even wore marvellous mini-replicas of Steve’s favourite footwear – New Balance 991 running shoes – on its feet too! Jobs the doll even came with three speech-bubble cards on which users could write down their favourite Steve Jobisms (words and phrases often famously uttered by Jobs) to then stuck to the S.J. Action Figure’s head.
Standing on an Apple logo pedestal and toting an iPhone in its left hand (holding it incorrectly, as one reporter shrewdly and wittily observed, the doll... we mean... action figure, probably would have been on the wish list of every Apple fanboy (and –girl) this Christmas.
But instead of getting a mini Jobs in their stockings, fans of the doll received this rotten news from Apple instead.
In its cease and desist or else letter to M.I.C. Gadgets, Apple’s legal representatives wrote: “Unauthorised use of a person’s name and/or likeness constitutes a violation of California Civil Code Section 3344, which prohibits the use of any person’s name, photograph or likeness in a product without that person’s prior consent.”
M.I.C. bowed to the demands of the tech company and issued an apology to Jobs, Apple, and its legal team. Firstly addressing consumers, the company released the following statement: “You are not going to get this phenomenal figure any more. M.I.C. Gadget hereby apologises to Steve Jobs, Apple Inc., and their law firm for any convenience caused.”
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