|For Dummies... a global phenomenon!|
Thursday, 18 November 2010 15:14
The books are available at BookEx, which runs from 26 to 28 November at the Sandton Convention Centre.
Often imitated but never equalled, the world-famous For Dummies series uses humour and plain-English explanations to demystify intimidating or complicated topics.
With more than 200 million books in print and more than 1 600 different titles, For Dummies is the most widely recognised and highly regarded reference series in the world, and has been translated into over 30 different languages.
Since 1991, For Dummies has helped millions make everything easier. You`ll find its proven experts presenting even the most complex subjects in plain English. Whether that means directions on how to design a Web site, carve a turkey, knit your first scarf, strum a guitar or load your new iPod, you can trust Dummies to tell it like it is, without all the technical jargon.
The For Dummies phenomenon began with the overheard comments of a frustrated customer in a software store. The customer, who knew nothing about computers, was looking for a simple, basic book about the difficult DOS operating system. “Something,” he suggested, “like DOS For Dummies.” We knew that the customer wasn`t alone in his frustration, so we set out to do something about it.
From the start, For Dummies was a simple yet powerful concept: Identify with the anxiety and frustration that people feel about a technology by poking fun at it with books that are insightful and educational and make difficult material interesting and easy. Add a strong dose of personality, a dash of comic relief with entertaining cartoons, and- voilà! – you have a For Dummies book.
Today, For Dummies extends around the globe, making it a global phenomenon, with many promotions running worldwide. South Africa will be one of the many countries holding a Dummies promotion this November, which will be running nationwide with the books available at all leading retail outlets and certain online sites. The books will also be available at BookEx, which runs from 26-28 November 2010 at the Sandton Convention Centre.
With the promotion officially starting on 25 November... be sure to get down to your nearest store and make the most of these great discounts across the For Dummies range.
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