|Get free mobile games with GetJar|
Tuesday, 12 October 2010 15:50
The second largest mobile app store in the world has teamed up with a mobile phone game maker to give away some of their titles to cellphone users worldwide.
GetJar, the largest mobile app shop in the world after Apple’s iTunes, has recently kicked off a two-month long promotion during which they will make games, made by smartphone game manufacturer Glu, available for free. Glu’s games are tailored to work on a variety of major smartphone platforms including BlackBerry and Android.
As part of the “GetJar+” pilot promotion, which began on October 5, cellphone users will be able to download one of Glu’s games, which usually retails for three to five dollars, for free once every two weeks. However, according to GetJar’s founder and chief executive officer, Ilja Laurs, this pilot promotion will not be a once only offer.
“What we are trying to introduce is going to change the whole economics of app stores. We are not talking about a one-time promotion but a long-term sustainable business model.”
So how do they hope to turn a profit, then? Apparently the company believes that the fees paid by developers to promote apps on the service will be more than enough to compensate for the expense of buying licenses to give away games and apps. There are currently more than 300 000 software developers registered at the GetJar shop.
Some of the premium Glu games being offered for free through the “GetJar+” pilot program are “Brain Genius 2” and “Race Driver Grid”, but Laurs said GetJar hopes to offer a wider variety of free games and apps in future.
“It creates a strong challenge to other business models based on paid content. You now have a choice to come and pick up an app for free.”
The team at Glu seems to be equally enthusiastic about the program and the partnership. “We’re excited to partner with GetJar on GetJar+,” says Olivier Bernard, a managing director at Glu. “GetJar’s global scale and consumer base allow us an entirely new audience of game-hungry consumers who ordinarily might not be able to buy premium games.”
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