Sony slashes e-reader prices PDF Print E-mail

The company`s Reader device will better compete against Amazon`s Kindle and Barnes & Noble`s Nook.

Sony has cut the price of its Reader devices, joining an electronic-reader price war between Amazon and Barnes & Noble.

On Sony`s Web site, the Daily Edition version of the Reader was listed at $299.99, down from $349.99. The Touch Edition was priced at $169.99 from $249.99, and the basic Pocket Edition was discounted to $149.99 from $169.99.

Last week, Amazon cut the price on its most expensive Kindle electronic reader, the Kindle DX, to $379 from $489. A week before, it had reduced the price of its cheaper version of the Kindle to $189, just hours after bookstore chain Barnes & Noble lowered the price of its Nook to $199.

The price war comes as makers of e-readers anticipate competition from Apple iPad tablet computer, which can also function as an e-reader. It has a starting price of $499, sports a colour screen and has the ability to play video and browse the Web.

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