MTN Announces New Location-Based Service PDF Print E-mail
In anticipation of the 2010 FIFA World Cup, South African cellular operator MTN has announced a new service that will prevent travellers who do not have GPS on their phones from getting lost by providing them with turn-by-turn directions to various points of interest (POI) throughout the country.
With MTN Compass, the mobile network will helpfully guide users to nearby POI such as restaurants, petrol stations, World Cup soccer stadiums, ATMs, hospitals, accommodation, etc.
The service is available to all MTN customers, including contract, TopUp or Pay-As-You-Go users. Although there is no monthly subscription fee to use the service, users will have to pay a service fee of 21c per 20 seconds and a R1 content charge.
Users can access the service directly from any MTN cellphone by dialling *120*555#, or by going online and visiting the MTN Web site ( or the MTN Compass site (
Once the service has been called up, different POI categories to select from will appear on users’ phones or computer screens. These categories include movies, sport, food, ATM, weather and shopping. When the desired category is chosen, such as food, the names of all the restaurants located in that vicinity will appear in a sub-menu.
If accessed via phone, the physical address and contact information of the selected POI will be displayed on the user’s phone screen. Users will then receive an SMS with a Web link containing the map location and turn-by-turn directions to their desired POI from wherever they are at that moment.
For more information, or to access the service, visit the MTN Web site ( or the MTN Compass site (
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