Sony 3D Experience Pavilions Opening In SA PDF Print E-mail
During the 2010 FIFA World Cup, highlights of 25 soccer matches and other entertainment content such as games, movies and music from the Sony Group will be shown in 3D at various “Sony 3D experience” pavilions in South Africa and around the world.
 
The different pavilions, which will vary in size, will also be open in six other countries for the duration of the World Cup from 11 June to 11 July 2010. The main pavilion will be located at Nelson Mandela Square in Sandton, Johannesburg. South Africa will also have pavilions at three of the 2010 FIFA World Cup stadiums: Soccer City in Johannesburg, Durban Stadium and Cape Town Stadium.
 
International soccer fans who will not be able to make it to South Africa for the World Cup can attend the “International FIFA Fan Fest” public viewing events that will take place in Berlin, Paris, Rome, Mexico City, Rio de Janeiro and Sydney.
 
Sony’s 3D experience pavilion at the Nelson Mandela Square will open to the public on Wednesday, 9 June 2010. Apart from being treated to highlights from the soccer matches in life-like 3D for the first time, visitors to the pavilion will also be able to view 3D music videos – another first – of the official World Cup song, “Waka Waka (This Time for Africa)” by Shakira and homegrown group Freshlyground; “MAWARE MAWARE”, by MISIA, the only Asian artist to be selected for the official 2010 FIFA World Cup album “Listen Up”.
 
Visitors to the pavilion in Nelson Mandela Square will also get to see a variety of additional 3D entertainment, including performances by South African music artists featured on the Sony Music Entertainment album “Hello Afrika” such as Lira, Vusi Mahlasela and Freshlyground. According to Sony, there will also be additional surprise performances by other leading local and international artists.
 
In order to keep the memories alive and lifelike for a long time to come after the 2010 World Cup, an official 2010 FIFA World Cup film in 3D will be produced and distributed by Sony Pictures Home Entertainment.
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