The South African Twitter Report 2010 PDF Print E-mail

follow-me South African company Fuseware today released their independent South African Twitter Report for 2010.

Profiling thousands of tweets made by South Africans and using Twitter data from March and April 2010, the report analyses the demographics, trends as well as the top South African Tweeters. 

The tweets of 55 000 South African users who were active in the last month, shows an average of 1.5 million tweet per month with the average user having 115 followers and following 122 friends.

Looking at the tweets themselves, the report found that the average total of tweets per user are 346 at an average character count of 81.4. Clearly we are scared of the number 140.

47% of the tweets are addressing another users, meaning that South Africans have adopted a SMS model to the system. 35-40% of tweets are made using a cellphone with,, and BlackBerry looking to be the most popular mobile platforms for doing so.  Only 26% of tweets are made directly from itself.

South Africans in general tweet at night with a slight increase in the early mornings.

Cape Town and Johannesburg contains the most users across the country followed by East London, Pretoria and Durban.

The who’s who of SA

Taking the spot as South Africa’s #1 Twitter user is social media mentor @TinaCook.  With 35 976 followers and 3 247 tweets, she is slightly ahead of @FIFAWorldCupTM.

In the third place we find that being on radio does get you more followers, @GarethCliff (yawn).

If you are wondering who is spending more time tweeting that doing anything else, look no further than @howdous who has an incredible 219 347 tweets under his/her belt.

For the full report visit

Comments (1)Add Comment
written by mrsinister, April 29, 2010
East London has more twitter users than Durban, who would have thought? Quite interesting data

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