Visa eyes mobile banking in Africa PDF Print E-mail
Visa eyes mobile banking in Africa, Vodafone inks Libyan deal and Nigeria gets Mobile Marketing.


Visa eyes mobile banking in Africa

Visa International is tying up African partnerships to strengthen its foothold in emerging mobile phone banking services, states Business Daily.

Visa GM for sub-Saharan Africa, Charles Niehaus, says: “We are talking to several international mobile phone companies and will reveal some of the new products in the next three to four months.”

Safaricom`s M-pesa was the first mobile phone-based money transfer operator when the Kenyan telco rolled out the service in 2007. The service has attracted over eight million users while Zain has also rolled out the Zap service as a cross-border money transfer solution.

Vodafone inks Libyan deal

Vodafone has signed a deal with Libyan state owned mobile network, Almadar Aljadid (Al-Madar) to offer Vodafone branded services in the North African country, reports Cellular News.

Under the terms of the agreement, Al-Madar will have exclusive access to Vodafone`s range of products, devices and services in Libya.

Colin MacDougall, Vodafone Partner Markets director for Africa and the Middle East, says: "We are delighted to partner with Al-Madar in order to better serve our business customers` communications requirements as they look to grow their operations in Libya."

Nigeria gets Mobile Marketing

A new mobile service known as `Mobile Marketing` has been introduced to the Nigerian ICT market, aimed at boosting the image and services of brands, advertising and media agencies in distributing mobile applications to their respective audiences, says All Africa.

Introduced by XS2TheWorld, a Mobile Marketing consultant, at a media briefing in Lagos last week, the service allows tailor-made solutions to be developed for mobile marketing, from mobile Web sites to fully branded mobile applications.

CEO and co-founder of XS2TheWorld, Sander Munsterman, said a critical combination of factors was changing the mobile landscape, from the falling cost of mobile tariffs, improved infrastructure – providing greater speed and connectivity – to advanced full-colour devices.

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