Google unleashes ad server PDF Print E-mail
Google unleashes ad server, Mitel ships controller for servers, and cloud servers help hospital`s records.

Google unleashes ad server

The Rubicon Project says the ad server is dead, but Google has introduced what it calls the `next generation` of ad-serving for publishers: DoubleClick for Publishers (DFP), says Adotas.

Combining Google`s tech and infrastructure with DoubleClick`s display and ad serving expertise, DFP offers sophisticated algorithms it promises will automatically improve ad performance.

The server has a fresh and intuitive interface along with more detailed reporting and forecasting data to assist publishers in determining their best sources of revenue.

Mitel ships controller for servers

Mitel Networks has released a version of its call control software that lets companies install unified communications on servers using VMware`s vSphere virtualisation software, says IT Business.

The whole point is to let users save money on hardware, electricity and cooling by running phone call control software on the same hardware as computing applications.

It`s part of a trend in which users are installing telecommunication software on to commercial off-the-shelf servers instead of purchasing PBXs or call control hardware, says Brent Kelly, senior analyst and partner at Wainhouse Research.

Cloud servers help hospital`s records

Most CIOs have had to deal with rogue business units – parts of the organisation that, for one reason or another, can stave off any attempt to modernise, standardise or stabilise its idiosyncratic IT systems, but still need solid data connections to the parent company, says Computerworld.

Hospital CIOs have to deal with hundreds of those units every day – connecting doctors` offices that are fiercely independent, too small to hire IT specialists, and are unlikely to put IT upgrades high on the priority list.

Beth Israel Deaconess Medical Centre started solving that problem two years ago, by rolling out an electronic health records and practice management system to the 175 or so practices it owns directly.

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