|MTN, Fifa start mobile petition|
Wednesday, 17 February 2010 02:00
Exactly 52 days before the 2010 Fifa World Cup opening game at Soccer City, in Johannesburg, on 20 April, 1GOAL will enable millions of mobile users to participate in advancing global education and to demonstrate to global leaders that universal education is a universal demand, says MTN.
“1GOAL: Education for All” is a mobile campaign that will be run by MTN, in partnership with Fifa, where MTN and its partners will collect names and support from the public, footballers and celebrities to petition all governments to meet their “Education for All” target by 2015.
MTN explains that this is an international commitment that was signed by world leaders to provide good quality public education to all children and adults by 2015. The commitment includes prioritising those who are currently missing out on an education, getting them into school, and making sure that when they`re in school they get the chance to learn, with qualified teachers.
World leaders are meeting in September 2010 for the next UN summit on Millennium Development Goals to discuss their ongoing commitments to `Education for All`, and the 1GOAL mobile campaign will enable tens of millions of people to let those leaders know that universal education can help end world poverty, says the operator.
Mobile operators will deliver an international mobile communications campaign of unprecedented reach, says MTN. The campaign combines the platform of the world`s biggest sporting occasion (the Fifa World Cup) with the world`s largest medium, to harness public support for 1GOAL.
1GOAL, co-ordinated by worldwide mobile communications network, the Global System for Mobile Communications Association (GSMA), will comprise a host of mobile communication tools, including mobile advertising, applications and messaging, plus innovative football-related content. The GSMA and 1GOAL will provide the marketing tools to operators and others that support the campaign. It will enable millions of people to sign up, via a host of mobile response mechanisms, explains MTN.
By signing up, mobile users will join a list of players, celebrities and world leaders who have already pledged their support for 1GOAL. These include, among others, Michael Essien, Stephen Appiah, Aaron Mokoena, Matthew Booth and Nwankwo Kanu.
1GOAL will then deliver the millions of names collected through the campaign to the governments ahead of the UN meeting.
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