Mobile edge for tourism PDF Print E-mail
MyMobiguide gets corporate backing ahead of 2010.

 

Local South African one-woman start-up MyMobiguide has made its industry breakthrough, signing on some big names in tourism and technology.

 

The company was established two years ago and has been kept alive by South African entrepreneur Amanda Forsythe. MyMobiguide has been rebranded and was brought back to market this week.

The “virtual travel guide” is based on the audio guides used in international museums, with a channel-agnostic twist. Audio visual clips can be downloaded to almost any device in several formats, including .flv, .mpeg4, .3gp – for iPod, Java-enabled phones and Web-based services.

The guide now has additional backing, from the likes of South African Tourism, Maropeng, The Cradle of Humankind, District Six Museum, Constitution Hill, the Lesedi Cultural Village and, most recently, SAB World of Beer.

According to Forsythe, there has also been interest from international players.

The company says it is looking to grow its local presence as it signs on new partner sites and enters the production calendar ahead of the Soccer World Cup next year. It has also entered agreements to have its content delivered over GPS navigations systems through its partner, Audio Trex.

Speaking at the opening event, held this week at Moyo Zoo Lake, William Price, global head of e-marketing at South African Tourism, said: “International tourists have a plethora of destination options. They are looking for rich content with compelling audio-visuals to make their final travel choices.

“We believe MyMobiguide clips will serve as a valuable marketing tool for South African Tourism and will give our guests the information they are looking for.”

Forsythe started out two years ago by creating all the clips with the minimum of technology, but says higher end production methods are now used. With her background in translation, she has also made the clips available in several languages, including English, French, German and Mandarin Chinese.

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