Exclusive partnership puts gamers in the driving seat PDF Print E-mail

London-based videogame publisher System 3 and Netherlands-based driving seat solution company Playseats today announced an exclusive racing partnership to promote Supercar Challenge on PlayStation 3.

The two companies will work hand in hand to create the definitive racing seat experience for System 3's brand new SuperCar Challenge racing simulation. The deal will involve various cross-promotion activities including race day events and exclusive Supercar Challenge branded seats. These fantastic branded seats will be made available for purchase across PAL territories and online when the game launches in the spring.

599XX2 "System 3's up-and-coming, edge-of-your-seat PlayStation 3 racer is best experienced within a professional seat and wheel set-up. there's nothing that can match that kind of racing experience," explains System 3 Brand Manager Chandra Nair.

"With the passion and racing heritage that's going into SuperCar Challenge we wanted to work with a company that shares our goals and passion. Professional race driver Fernando Smit and his company Playseats can provide the perfect set-up for SuperCar Challenge, enabling gamers to enjoy the ultimate racing experience at a price that won't break the bank."

Further details and specific cross-promotional announcements will be made in the near future.

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