Cloudware: and why Google's doing it right

Posted by Ms. Gadget
Ms. Gadget
Megan Ellis is a New Media student and young journalist at Rhodes University.
User is currently offline
on Tuesday, 28 August 2012
in Digital Blogs

A few years ago, my dad was telling me about 'cloudware' - applications and software which exist on the web and not on your computer's hard drive. 

What was once a distant concept is now something I'm using every day.

Linux is the OS which I've seen implement cloudware the most - much of its software is available free on the Internet. However, this is still stored on your PC, so when your PC dies (as my laptop did, may she rest in peace), many of your saved documents and files go with it. 

And while Google has allowed heinous advertising on YouTube and is therefore flawed to me, one thing it is definitelydoing right is cloudware. 

Google Drive

While Google Documents was found wanting, Google has made strides in cloudware with the new capabilities of Drive. 

While before we were limited to the typical Microsoft Office imitation in Documents, now one can upload audio and jpg's. Furthermore, other file types which can be created include question forms (for surveys/tests), scripts for programming, and tables.

While you may be wondering if I've been payed by Google, I'm broke so you don't have to worry. Cloud storage and documents through Drive have really helped me, allowing me to be less stressed when I have to format my PC or if my laptop starts giving me problems.

But of course, Google's venture into cloudware doesn't stop there.

Older cloudware
While many of us take Gmail for granted, it is really a huge platform that we are able to store our email in. Multiple Gmail accounts can be linked making it easier for you to manage business and personal mail.  

Of course, it's not the only form of cloud email - Hotmail and Yahoo have been competing with Gmail for a long time. 

However, since Google has other cloud applications, these can all be signed into simply using your email account. 

When you have profiles for Analytics, Calendar, YouTube, Maps and Drive, the multitude of profiles are not as cumbersome when you can sign into them all at once. 

But then again, this does give Google a kind of monopoly, and I'm sure its information about its users is as huge and creepy as Facebook's.

Where Google falls flat
While I commend Google on its cloudware integration, its social media attempt, Google +, is where the giant has fallen flat on its face.

While it is more streamlined than Facebook, it is not nearly as popular. 

It's beta and publicised launch ended up leading to the creation of a virtual ghost town. 

Google also pales in compare to Amazon when it comes to cloud shopping. While Google has alsothe information-gather techniques to create 'personalised' or 'recommended' shopping, it is more likely to buy another company than to start from scratch when its competition is so well-established. (Maybe it learnt a lesson from Google +)

Comments

Please login first in order for you to submit comments